Hi, I’m AJ and I design and build products with startups.

Every startup’s business model hinges on finding product market fit by building a minimum viable product which proves that their idea can get massive traction.

If you don’t know what you can provide which your customers will also pay for — then you don’t have a business — it’s as simple as that.

This takes a lot of different skillsets …


Using design to clarify what problem you are solving, and verify that real users will be receptive to the solution you are developing.


Iteratively prototyping with technology to create a product that delivers on that solution for your users well enough that they will pay for it.


Testing your marketing, channels to find the single most optimal channel for reaching the early adopters in need of your solution.

That’s where I come in

A designer by training, and a developer by necessity — since 4 years ago when I began marketing my own consulting business, I have been building my skills in all of these areas to establish myself as an emerging expert in the mobile startup space.

But don’t just take me at my word

Check out case studies from companies I’ve worked with, or see live projects to look at the code and deliverables of some of my side projects. And if you want to know more about how I do my work, check out my process.